New Headquarters building for Rabobank Netherlands showcases iconic LED lighting solution by VML-Technologies

Rabo-News-092011/05/03   Clients entering the new headquarters building of the Rabobank in Utrecht, The Netherlands, are immediately captivated by the dynamic shapes, text and images blending together at the iconic lighting installation in the grand foyer. This unique installation is centrally located and called the "Espressobar", a novel meeting point where visitors are offered a first cup of coffee. "We're very proud to have been awarded this prestigious project. This installation adds a really artistic element to the building interior and allows the Rabobank to visualise and communicate their corporate identity in a very unique manner." comments Johan Muijderman, director at VML-Technologies.

The Espressobar is the idea of renowned Dutch designer Richard Hutten who won an earlier design competition organised by the Rabobank. In November 2010, VML-Technologies BV were awarded the contract to implement the design. The final solution consists of a cylindrical transparent LED display system. The installation consists of 192 vertical ribbons applying Lattice LED profiles by VML-Technologies with a 5m diameter and 3.78m height. Over the full height of the cylinder a diffusing membrane is positioned in the shape of an inverted flared cone extending to a 10m diameter at the top. Because the gap between the individually controllable LED pixels on each ribbon and the diffuser increases with height, so the light patterns and images become gradually more diffused towards the top of the installation, creating a special mood lighting effect within the Espressobar area and a perfect representation of the original design concept.

Based on the challenging concept by Hutten, a team of representatives of Richard Hutten Studio, Sander Architectenbureau and Rabobank project managers started a thorough assessment and evaluation of various established players in the LED lighting and displays industry searching for the required solution. Finally the choice was made for VML-Technologies because they were capable of designing and supplying the required LED product that matched the stringent requirements of physical dimensions, weight, power consumption and brightness. The experience and proven skills at VML-Technologies in design and integration of custom LED products with other building materials, in this specific case semi-transparent cloth was another important decision criteria according to The Rabobank

The project was executed in close cooperation with partners MK2 Audiovisual and Armada Outdoor

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©2011 VML-Technologies

 

 

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©2011 VML-Technologies

 

 

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 ©2011 VML-Technologies