The Entrada Building, located in the heart of Tilburg, Netherlands, is an example of modern architecture and cutting-edge technology seamlessly integrated into an iconic urban landscape. This tower, with its bold design and contemporary aesthetic, serves as a focal point for both the city and its surroundings. In line with its innovative approach, the Entrada Building features LED displays on its west and north façades, enhancing its visual presence and transforming it into a dynamic digital landmark.
VML-Technologies was contracted for its ability to custom design and manufacture the west-facing LED media façade display, which is strategically positioned to capture the attention of passers-by and drivers. This media facade system was designed to integrate seamlessly with the glass façade, with no cables or frames interrupting the view from inside while maintaining a high level of transparency. The solution is based on two different length, bespoke, ultra-bright horizontal LED video fixtures with a 42.75 mm pitch, spaced 90 mm vertically, to ensure daytime visibility. Meanwhile, the LED display on the north façade is installed against the brick wall and features large, 25 mm-pitch LED display modules.
