Harvey Nichols has a long-standing association with the famous Mailbox building in Birmingham, UK. In 2014, the retailer decided to undergo a major refurbishment of their flagship store, engaging leading retail architects Virgile and Partners to “inject a renewed vitality and relevance into the brand.” VML-Technologies was approached to assist in creating a cutting-edge lighting scheme for the main entrance area of the store, combining themed imagery with LED illumination on the ceiling and walls, as well as a large-format video display above the entrance.
The final design involved an entrance LED tunnel, featuring a total of 746 high-brightness LED strips, carefully arranged into 126 lines of varying lengths that run from the floor to the ceiling and continue overhead. These bespoke Lattice LED strips are designed to be safe to touch yet robust enough to withstand constant interaction from passing customers. The LED channels are spaced from 70 to 245mm apart, adding to the dynamic appearance of the installation. All cables and connections are hidden within the channels and invisible once the LED strips are installed. A large-format display shows a variety of promotional and special offer videos as customers approach the main entrance.
